By collaborating with Japanese design office “nendo“, Coca-Cola will release “Coca-Cola Bottleware”, which are made from 100% recycled Coca-Cola contour bottles. They are all handmade by artisans in Aomori, Japan.
“We wanted to remind people of the fact that it is recycled and also we are all connected to each other by leaving the dimpling on the bottom”, nendo says. (*The dimpling is called “knurling”, originally created on the bottom in order to keep the bottle from sliding)
Coca-Cola’s “contour bottle” has been a brand icon since its inception in 1916. It is also recyclable: after each use, the bottle can be collected, washed and refilled for further use. This tableware collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose.We were captivated by the particular greenish-blue tint, fine air bubbles and distortions that are a hallmark of recycled glass, so decided to create simple shapes that would enhance these traits. But we also wanted users to feel a remnant of the distinctive bottle in the new products. Our solution was to create bowls and dishes that retain its distinctive lower shape, as though the top had been sliced off. The dimpling on the bottle base that keeps the bottle from sliding is not ordinarily a strong visual feature, but it’s part of a bottle’s identity nonetheless, and visible to anyone who picks up the bottle to drink. Keeping these ring-shaped dimples on the base of our bowls and plates doesn’t just retain their non-slip quality, but also helps to convey important messages about the way that glass circulates between people as it’s made, used and recycled for further use, and about the connections it makes between people in this process.
They will release 500 limited edition pieces at stores around the world including MoMA and Cibone.
More information: www.cocacola.co.jp/bottleware/