The Coca-Cola “bottleware” designed by Nendo was exhibited at Design Tide Tokyo, which took place between October 31st and November 4th in Tokyo, Japan.
This “bottleware” collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose. At the installation of Design Tide Tokyo, the collection was shown with crushed recycled glass pieces, which were illuminated by a green light.
The collection will be available to purchase at Japanese design shop on November 23rd.
Photo © 2012 Takumi Ota Photography
Bottleware exhibition at DESIGNTIDE TOKYO 2012
The installation design for Coca-Cola’s Bottleware presentation space at the main site of DESIGNTIDE TOKYO. Bottleware is tableware made entirely of glass that has been recycled from no longer usable Coca-Cola bottles. We built mounds of crushed recycled glass from 7000 bottles, and placed lights inside them to illuminate the entire space with the bottles’ iconic green hue. The Coca-Cola presentation space is a passageway between two exhibition halls. Visitors entering it from the left find an explanation of the project’s design process, and visitors arriving from the right the explanation of its manufacturing process. Our circulation plan envisaged a space that people would want to traverse.
See our earlier article on Coca-Cola’s Bottleware.