iida X-RAY by Tokujin Yoshioka

Japanese mobile phone brand “iida” released a new model “X-RAY” designed by Tokujin Yoshioka. The concept is “designing a phone that doesn’t seem to have a form”

It is transparent, and Yoshioka designed the inside the phone: the chips and electric lines. The material used is also a new, special material which was developed by a glass textile manufacturer. Red, Black, and Blue are available.






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2 Responses to iida X-RAY by Tokujin Yoshioka

  1. Is there an inside to the phone? What does the user interface look like? How do people like the phone?

  2. Brian Drier says:

    haven’t bought it yet, but have decided that this will be my next cell phone. since i’ve had my current one for well over 4 years, ALL new phones look like an improvement in terms of specs, but this one felt really good in my hand (note that it’s really light: 123 grams/4.4 ounces or so) and it’s got very good features/specs–although the iida website and literature don’t do much to highlight it. i think that they really undersell it compared to, day, the latest sony handsets.

    the main display is nice, and you can customize the menus (3 presets are available, with main colors of red, white, and black), plus lots of downloads are available via what is called “keitai arrange” (“keitai” means “cell phone” in japanese). a very cool alternative to what’s new, including the smartphone revolution–which, frankly, hasn’t caught on with me yet.

    it’s got tv tuner with recording option (so-called “1 seg”); 8 megapixel camera; win high speed running KCP 3.0 (i think), with a new snapdragon processor from qualcomm running at 1 Ghz. u can see the chip in the above photo, along with a personal favorite detail: the “LIFE>PHONE” philosophy memorialized on the inside! also, it can be used in 196 countries, as it is compatible with both CDMA and GSM networks…

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