15 established Japanese companies got together in Milan during the design week. Some were interesting – but others were quite boring. My favorite in this exhibition is the new “INFOBAR” designed by Naoto Fukasawa.
Here is the press release of this exhibition:
Japan Industrial Design Promotion Organization, the organization involved in the comprehensive promotion of design activities, will hold an exhibition “JAPAN DESIGN 2008 -Innovation-” from April 16th to 20th in Milan, Italy.
“JAPAN DESIGN 2008 -Innovation-” opens at the venue of Fondamenta Jahier, district of Tortona. The exhibition is directed by internationally known designer Toshiyuki Kita, and runs during the session of Milan Salone (Salone Internazionale del Mobile), which is the world’s largest interior and design trade fair.15 established Japanese industrial companies participate in this exhibition, to promote various Japanese design through exhibited products and prototypes. This is the second exhibition in Milan held by JIDPO, following the first exhibition dedicated to the fiftieth anniversary of the Good Design Award “JAPAN DESIGN Good Design Award 50 Years”.
Those participating 15 companies have impressive records of achievement at proactive approach towards design, and are Good Design Award (G-mark) prize winning companies. Themes of environmental issue, concept of communication and ideal lifestyle are worldwide growing concern nowadays. Japanese companies attempt to present solutions to these subjects, and approach new proposal with design. Such latest Japanese design and product attracts worldwide attention, thanks to Japan property such as high technology, confirmed technique, sophisticated idea, and cultural ability to absorb various elements in a flexible manner.
The exhibition places the variety of design including mobile communication tool, vehicles for individual use, latest digital and electric product, furniture and interior goods that represent Japanese design of today.