“Sample” project was started by product designer Toshihiko Sakai in 2011. The concept is “to create products by doing something good”. “Something good” can be really small things, Sakai says. For example, recycling materials, donations, or offering a lifeline to a dying traditional art by providing a constant source of work. Now eleven designers are part of this project, and they have designed various products for iPhones and iPads. For more information: http://ec-sample.shop-pro.jp/ (Japanese)
